Dancewear en l’air: K.D. Dance Gets a Reboot

IMG_2252_876701f3-08ae-4c01-bbf9-fb39800d3b1e_grandeK.D. Dance sweaters and roll-down tights were all the rage for dancers in the 90s, but over the years lost the market to bigger names like Bloch and sports brands like UnderArmour. Now they’re back for your consideration with a reboot and a new website.

K.D. remains focused on  craftsmanship, materials, and name-dropping (the first item I clicked on referenced its use in a recent Beyonce photoshoot), but returns with new photography and more of an American Apparel-y type feel. Their new product line is also much more streamlined and focused on particular colors, versus the formerly broad list of endlessly similar pieces available in countless hues that used to take forever to sift through. Is this a better strategy for the dancewear maker? Only time will tell.

K.D. Dance products are made to order, so if you buy from their site you are looking at some wait time, similar to Eleve. If you’ve never purchased a K.D. Dance product, you really can’t go wrong with the 03 sweater, a classic piece that’s an absolute compliment machine.

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